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Newcomb Art Gallery to become Newcomb Art Museum  of Tulane University

July 23, 2015

Barri Bronston
Phone: 504-314-7444
bbronst@tulane.edu

Tulane University’s principal art space is changing its name from Newcomb Art Gallery to the Newcomb Art Museum of Tulane University.

“The institutional rebranding will help to distinguish us from commercial art galleries and, more importantly, indicate our status as a collections-holding institution,” museum director Mónica Ramírez-Montagut said. “It also signals a renewed sense of purpose, relevance and vision.”

Since being named director last summer, Ramírez-Montagut has led the way in recasting the institution’s mission to focus increasingly on interdisciplinary exhibitions that explore contemporary social issues. Tulane officials believe the name change along with the updated graphic identity will highlight the new mission while paying homage to the legacy of Newcomb College, renowned for its innovative art program and pottery studio.

The new brand links the institution’s rich artistic legacy to its future. The prominent use of aqua blue and warm gray, for example, draws from the glazes of the Newcomb Pottery. The updated logo, an encircled letter N, references the stamp used by the pottery decorators to indicate their wares’ quality and authenticity.

Playing off the “W” and “M” in the new wordmark and inspired by the Art Deco designs of some Newcomb pottery, the geometric pattern simultaneously points in opposite directions, recognizing the past while paving the way for the future. It also speaks to interconnectedness, which the institution sees as part of its new mandate of community engagement.

In conjunction with the rebranding, the institution is debuting a more dynamic website using the domain newcombartmuseum.tulane.edu. The site incorporates the new design elements and feature the latest information about on-campus happenings. In the coming months, the site will include a database highlighting such works in the collection as Newcomb arts and crafts, prints by John James Audubon and Polaroid photographs by Andy Warhol.


 

Tulane University, New Orleans, LA 70118 504-865-5000 website@tulane.edu