Kay L. McLennan, Ph.D., Professor of Practice

Course Descriptions 

CSEC 100-10, Economics for Non Majors

An introduction to basic microeconomic and macroeconomic principles.

Economics for Non Majors (Online) Syllabus

BSMT 338-10, Business Ethics

Prerequisite: 231 or approval of instructor.  A theoretical critique and case oriented analysis of the moral, ethical and value issues that challenge business, industry and corporate life with a view toward discovering ethical principles and strategies applicable to the management process.

Business Ethics (Online) Syllabus

BSMK 320-10, Introduction to Marketing Principles

A study of our present-day marketing system from a managerial point of view.  Subjects covered include products, consumers, promotion, channels of distribution, market research, pricing, marketing, feasibility analysis, marketing law and international marketing.  The majority of the on-line class assignments will entail the application of marketing principles to marketing problems and cases.  An independent project [the creation of a five-year marketing plan (for a real or fictitious company)] will be assigned.

Introduction to Marketing Principles (Online) Syllabus

Last modified: May 26, 2008